{"id":22830,"date":"2021-07-15T09:09:52","date_gmt":"2021-07-15T16:09:52","guid":{"rendered":"https:\/\/indigenoustourism.ca\/?p=22830"},"modified":"2021-07-15T13:14:58","modified_gmt":"2021-07-15T20:14:58","slug":"tourisme-autochtone-soutien-financier-de-2-m-de-destination-canada","status":"publish","type":"post","link":"https:\/\/dev.indigenoustourism.ca\/fr\/tourisme-autochtone-soutien-financier-de-2-m-de-destination-canada\/","title":{"rendered":"Tourisme autochtone : Soutien financier de 2 M$ de Destination Canada"},"content":{"rendered":"

Ces fonds soutiendront la campagne nationale de sensibilisation de l\u2019ATAC cet \u00e9t\u00e9<\/strong><\/p>\n

X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c (Tsleil-Waututh), Vancouver, C.-B.<\/strong> – L’Association touristique autochtone du Canada (ATAC)<\/a> est heureuse d\u2019annoncer, que dans le cadre d\u2019un partenariat de long terme, Destination Canada<\/a> a accord\u00e9 un soutien financier de 2 M$ et une contribution en nature de 950\u2009000 $ pour la stabilisation du secteur touristique autochtone.<\/p>\n

Cet appui permettra \u00e0 l\u2019ATAC d\u2019aller de l\u2019avant avec sa nouvelle campagne de vente et de marketing, L\u2019Original\u00a0Original<\/em><\/a>, qui vise \u00e0 promouvoir les exploitants d\u2019entreprises touristiques autochtones d\u2019un bout \u00e0 l\u2019autre du pays et \u00e0 reb\u00e2tir l\u2019industrie touristique autochtone qui a \u00e9t\u00e9 frapp\u00e9e de plein fouet par la pand\u00e9mie.<\/p>\n

\u00ab\u00a0Selon des \u00e9tudes men\u00e9es par Destination\u00a0Canada, un Canadien sur trois s\u2019int\u00e9resse aux exp\u00e9riences autochtones, a d\u00e9clar\u00e9 M.\u00a0Keith\u00a0Henry, pr\u00e9sident-directeur g\u00e9n\u00e9ral de l\u2019ATAC. Le soutien de Destination\u00a0Canada dans les circonstances actuelles nous a permis de nous pr\u00e9munir contre l\u2019insolvabilit\u00e9 et permettra aux exp\u00e9riences touristiques autochtones de demeurer concurrentielles alors que le tourisme est sur la voie de la relance. Ce partenariat est pr\u00e9cieux pour l\u2019ensemble de l\u2019industrie touristique autochtone et nous sommes tr\u00e8s reconnaissants de l\u2019appui de Destination\u00a0Canada, qui t\u00e9moigne de l\u2019importance du tourisme autochtone pour le pays. L\u2019ATAC continuera de plaider pour une aide suppl\u00e9mentaire afin d\u2019assurer la survie de l\u2019industrie touristique autochtone et esp\u00e8re que d\u2019autres partenaires embo\u00eeteront le pas.\u00a0\u00bb<\/p>\n

\u00ab\u00a0Une v\u00e9ritable r\u00e9conciliation passe par le soutien des communaut\u00e9s et des entreprises autochtones. Le travail acharn\u00e9 de l\u2019ATAC, qui se fait dans le cadre d\u2019un partenariat de longue date avec Destination\u00a0Canada et qui se poursuivra gr\u00e2ce \u00e0 un soutien renouvel\u00e9, joue un r\u00f4le important dans l\u2019aide offerte aux peuples, aux collectivit\u00e9s et aux entreprises autochtones pour reb\u00e2tir en mieux\u00a0\u00bb, a d\u00e9clar\u00e9 la ministre du D\u00e9veloppement \u00e9conomique et des Langues officielles, l\u2019honorable M\u00e9lanie\u00a0Joly.<\/p>\n

\u00ab\u00a0Pour conna\u00eetre le Canada, nous devons comprendre les contributions des peuples autochtones \u00e0 notre pass\u00e9, \u00e0 notre pr\u00e9sent et \u00e0 notre avenir, a d\u00e9clar\u00e9 Mme<\/sup>\u00a0Marsha\u00a0Walden, pr\u00e9sidente-directrice g\u00e9n\u00e9rale de Destination\u00a0Canada. Pour faire un pas vers la r\u00e9conciliation, nous pouvons tous nous engager \u00e0 en apprendre davantage sur la culture et l\u2019histoire autochtones. Le tourisme peut faciliter ce rapprochement mutuel et nous sommes heureux de renforcer notre collaboration avec l\u2019ATAC pour soutenir la relance des entreprises touristiques autochtones. J\u2019encourage tous les Canadiens \u00e0 inclure une exp\u00e9rience touristique autochtone dans leurs plans de vacances.\u00a0\u00bb<\/p>\n

S\u2019appuyant enti\u00e8rement sur ce soutien financier, l\u2019ATAC a lanc\u00e9 sa campagne de marketing estivale L\u2019Original\u00a0Original<\/em> le 21\u00a0juin\u00a02021 \u00e0 l\u2019occasion de la Journ\u00e9e des peuples autochtones. La campagne vise \u00e0 \u00e9duquer les voyageurs, \u00e0 moderniser leur perception des exp\u00e9riences autochtones et \u00e0 reb\u00e2tir l\u2019industrie touristique autochtone. Un \u00e9l\u00e9ment cl\u00e9 de L\u2019Original Original<\/em> est sa marque qui aidera les voyageurs \u00e0 reconna\u00eetre et \u00e0 r\u00e9server des exp\u00e9riences authentiques aupr\u00e8s des entreprises touristiques autochtones partout au pays.<\/p>\n

\u00ab\u00a0Avec les nouvelles r\u00e9centes concernant les communaut\u00e9s autochtones \u00e0 travers le Canada, il est plus important que jamais d\u2019\u00e9lever les voix autochtones et de s\u2019assurer que les membres des communaut\u00e9s autochtones ont la possibilit\u00e9 de partager leurs histoires et de se r\u00e9approprier leur culture, a expliqu\u00e9 M.\u00a0Henry. Le tourisme autochtone et la marque L\u2019Original\u00a0Original<\/em> offrent aux Canadiens l\u2019occasion d\u2019en apprendre davantage sur la culture, l\u2019histoire, les coutumes, la cuisine et le mode de vie autochtones de mani\u00e8re authentique, directement aupr\u00e8s des Autochtones. \u00bb<\/p>\n

Avant mars\u00a02020, le tourisme autochtone affichait une croissance sup\u00e9rieure aux autres secteurs touristiques canadiens, contribuait environ 1,9\u00a0milliard de dollars au produit int\u00e9rieur brut canadien et comptait pr\u00e8s de 40\u2009000\u00a0employ\u00e9s et 1\u2009800\u00a0entreprises autochtones. Aujourd\u2019hui, il ne resterait plus que 1\u2009000\u00a0entreprises et 15\u2009000\u00a0employ\u00e9s au sein du secteur.<\/p>\n

Depuis 2015, Destination\u00a0Canada et l\u2019ATAC \u00e9changent des connaissances, de l\u2019expertise et des renseignements sur le march\u00e9, tout en offrant des informations et des conseils quant \u00e0 la pr\u00e9paration des offres touristiques pour le march\u00e9. Destination\u00a0Canada a \u00e9galement aid\u00e9 l\u2019ATAC \u00e0 faciliter l\u2019acc\u00e8s des professionnels des voyages aux produits pr\u00eats \u00e0 l\u2019exportation gr\u00e2ce aux programmes offerts. Les deux organisations ont aussi collabor\u00e9 dans le cadre de programmes de marketing visant les pays d\u2019int\u00e9r\u00eat commun. Destination\u00a0Canada et l\u2019ATAC pr\u00e9voient de poursuivre leurs efforts et de collaborer sur des projets futurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ces fonds soutiendront la campagne nationale de sensibilisation de l\u2019ATAC cet \u00e9t\u00e9 X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c (Tsleil-Waututh), Vancouver, C.-B. – L’Association touristique autochtone du Canada (ATAC) est heureuse d\u2019annoncer, que dans le cadre d\u2019un partenariat de long terme, Destination Canada a accord\u00e9 un soutien financier de 2 M$ et une contribution en nature […]<\/p>\n","protected":false},"author":7,"featured_media":22848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"tags":[],"acf":[],"yoast_head":"\nTourisme autochtone : Soutien financier de 2 M$ de Destination Canada - Nouvelles de l'industrie touristique autochtone<\/title>\n<meta name=\"description\" content=\"Ces fonds soutiendront la campagne nationale de sensibilisation de l\u2019ATAC cet \u00e9t\u00e9 X\u02b7m\u0259\u03b8k\u02b7\u0259y\u0313\u0259m (Musqueam), S\u1e35wx\u0331w\u00fa7mesh (Squamish) et s\u0259lilw\u0259ta\u026c\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourisme autochtone : Soutien financier de 2 M$ de Destination Canada - 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